Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. The path to mobile excellence starts with the customer journey This allows Transavia to focus more on testing to improve its mobile site. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.ĭutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. New! Preview your mobile site on any screen size Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with Optimize 360, our enterprise version. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. To create the seamless and responsive mobile site that consumers expect, you need the right tools, like Google Optimize. 1 That's why getting your mobile site in shape is more important than ever.

While 40% of consumers will leave a web page that takes longer than three seconds to load, 89% of people are likely to recommend a brand after a positive brand experience on mobile. From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers - and create big wins for marketers.

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